Assignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.
Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:
- cover each section in the marketing plan in detail
- update your marketing plan to reflect recommendations made by faculty, and newly researched information
- complete all of the sections in the marketing plan template
Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:
- Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
- Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
- Describe both the company’s Unique Selling Position (USP) and its marketing objectives.
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