To prepare for this discussion, please read Chapter 5 of your textbook (Feenstra, 2013).  In addition, read Judgment under Uncertainty: Heuristics and Biases (Links to an external site.)Links to an external site. (Tversky and Kahneman, 1974).  Finally, review Instructor Guidance and Announcements.  In this discussion, you will consider judgment and decision making.  Be sure to use your own academic voice (Links to an external site.)Links to an external site. and apply in-text citations (Links to an external site.)Links to an external site. appropriately throughout your post. Locate an additional peer-reviewed source to support your ideas.

1. Outline one of the following options:
   • Identify an example (not from the textbook) to illustrate one of the following heuristics: availability heuristic and representativeness heuristic, or affect heuristic.  Examine the use of heuristics.  How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?
   • Identify an example (not from the textbook) to illustrate one of the following errors in judgment: belief perseverance, confirmation bias, or illusion of control.  Examine errors in judgment.  How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?

Post your initial response of 250 words or more by Day 3 (Thursday).

Review the instructions for your Final Paper located in Week Six of your online course. As part of your Final Paper, you are asked to research and identify solutions implemented at five other hospitals in the U.S. that were dealing with the same issues. Create an outline illustrating five solutions implemented at five other hospitals, including key details.  Use the “Guide to Creating an Outline” for assistance.

Your outline must be formatted according to the guidelines as stated in the Ashford Writing Center (Links to an external site.)Links to an external site..  Your paper must be two to three double-spaced pages (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site.. Including the textbook, utilize a minimum of five scholarly and/or peer-reviewed sources from the Ashford University Library published within the last five years. Document all references in APA style as outlined in the Ashford Writing Center APA Checklist (Links to an external site.)Links to an external site..

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. USING THE SPSS SPREADSHEET YOU SUBMITTED LAST WEEK, you will create an empirical journal article, much like the one you critiqued as your Unit 3 Individual Project.

THE REPORT:

1. Provide a general research background on consumers’ motivation to buy.
   This portion of your paper will be 1 -2 pages in length and must be based predominately on articles from the library’s full-text databases. 
2. Describe the data collection process. (This may be taken from the U4 Group project, as long as it is written in 3rd person).
3. Demographic Charts & Tables:
   • Pie Chart for Gender (add a written description below it)
   • A chart for Age (add a written description below it)
   • Descriptive Statistics of the 6 Factors (add a written description below them)
4. Four (4) Hypothesis Tests (one of which must be a regression)
   • Write out a Null & Alternate Hypothesis (alpha = .05)
   • Run the test, state the decision rule
5. Apply the research to the findings of your study. What are the implications for marketers?

The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The best databases for Marketing: ABI Inform Global, Academic Search Premier, Business Source Premier, Masterfile Premier, and PsycArticles (in some cases). You should steer away from databases that focus on Books, including reference books, like: Credo Reference, eBrary, NetLibrary, or Oxford Reference.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.

The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. Instead of saying, “I researched and found out…” refer to yourself in the following manner: “The research team surveyed 5 people…”

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The length of the submission depends on the size of the graphics used.

• Please submit your assignment as a Word document in APA format using the attached TEMPLATE Below 
•  https://class.aiuniv.edu/LCMSFileShareCommon/cb9/e70/214/edd/418/79a/825/e99/933/aee/e3/MKT655_U5IP_6.zip

In order to receive credit for work completed in SPSS, you must submit the .sav worksheet and the .spo file(s) used to create tables, graphs and output pasted in the U5 IP.

Assignment 2: LASA 1—IKEA Analysis Report

What is values-based service? How can a company create value for customers and other stakeholders?

Values-based service is defined as service that is firmly based on the core company values as well as social and environmental responsibility. When the core company values and the social and environmental values are in accordance with the values of customers and other stakeholders, resonance (rather than dissonance) occurs. To be successful, a values-based service business must seek resonance with its customers and other stakeholders in terms of values and avoid any suggestion of dissonance. Companies, such as IKEA, nurture and communicate values in their customer relationships.

Read the article “Values-Based Service Brands: Narratives from IKEA” by Edvardsson from the readings for this module. Using IKEA as the company in point, conduct research, using the Argosy University online library and the Internet, to better understand the “IKEA environment.”

Based on your research, write a report addressing the following points:

• IKEA’s Marketing (1 page)
  Corporate strategy begins with marketing and understanding the key elements of the marketing plan. For IKEA, describe the following elements of its marketing strategy:
  • How do IKEA’s products, services, and related attributes satisfy the wants and needs known as its value proposition?
  • How does IKEA create a well-defined market position that appeals to customer wants and needs and differentiates its offering from competitive offerings in a process known as positioning and differentiation?
• Assess IKEA’s strategy using the criteria listed below:
  • Value Chain (1 page)
    Analyze the three sources of value (economic, social, and environmental) in IKEA’s value chain.
    • Explain sources of value as they relate to the wants and needs of IKEA’s core customer.
    • Explain how IKEA’s supply chain supports its value proposition.
    • Explain how IKEA’s focus on customer value (economic, social, and environmental) is reflected in its supply chain.
  • Intangible Products (1 page)
    • Explain IKEA’s intangible products and benefits.
    • Explain how other firms employ this concept of intangibles to erect barriers to entry for competitors.
    • Explain how the concept of intangible benefits is used to increase profits.
  • Customers (1 page)
    IKEA considers the customer to be a critical stakeholder. The IKEA message is directed to the majority of people and what they can afford, and its pricing is dependent on the economic values that serve a majority of its customers.
    • Explain how this approach may or may not maximize profits for IKEA.
    • Explain if this premise is at odds with supply and demand economics. Give reasons for your answer.
  • Performance Measures (1 page)
    Suppose you are a vice-president of manufacturing for IKEA and are responsible for establishing operating performance measures.
    • For all of the performance factors other than quality and cost, create a set of 4–6 performance measures for evaluating your managers that integrates IKEA’s values (economic, social, and environmental) as discussed in the article written by Edvardsson.
    • For each performance measure, identify one specific process measure that demonstrates how well these values are being upheld in the manufacturing activities including suppliers of the company.
    • Recommend how you would develop the workforce to live these values in the workplace. Suggest types of hiring, training, and performance management criteria that you will apply to the workforce.

Write a 6–8-page paper in Word format. Please use 3–7 scholarly articles in your research. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Then, develop a short 6–8-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide, and provide your talking points in the notes section to explain the content if the presentation is given verbally. Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.

By the due date assigned, deliver your assignment to the Submissions Area.

This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.

LASA 1 Grading CriteriaAssignment ComponentProficiencyMaximum Points

Content Knowledge: Understanding

Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc.

CO 1

MSM PO: 2, 4, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3

ILO 1, 3, 6

Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.36

Content Knowledge: Application Component 1

Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition, and focus of customer value in its supply chain.

CO: 3

MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3

ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

36

Content Knowledge: Application Component 2

Communicates the ability to synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles and how it might be used to increase profits.

CO: 3

MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3

ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is supported by current and relevant literature.

36

Content Knowledge: Application Component 3

Communicates the ability to synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how it is at odds with supply and demand economics, and why.

CO: 3

MSM PO: 2, 4
MBA PO: 2.1, 2.2, 2.3, 3.3

ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.28

Content Knowledge: Application Component 4

Communicates the ability to synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace.

CO 1

MSM PO: 2, 4, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3

ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is supported by current and relevant literature

48

Written Communication/
Personal Effectiveness

Conveys through written word understanding and application of an understanding and application by delivery of a report identifying the three most promising avenues for achieving best practices within the company.

CO 2

MSM PO: 2, 3, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3

ILO: 1, 3, 5, 6

Writing is concise and clear in content, language use, grammar, organization, and sentence structure.

Writing is free of major grammatical and usage errors.

8

Oral Communication/
Personal Effectiveness

Conveys through oral communication, such as a PowerPoint presentation, an understanding and application delivery of a report identifying the three most promising avenues for achieving best practices within the company.

CO 2

MSM PO: 2, 3, 5
MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3

ILO: 1, 3, 5, 6

Presentation is concise with a logical flow of thought.

Content includes clearly articulated key points that are free of major errors.

Presentation is visually appealing and addresses audience considerations adequately.

8Total: 200

Due Date:  Wed, 1/31/18

Deliverable Length:  2-3 pages (not including cover page or Reference page; double spaced 12-point Times New Roman font)

Key Assignment Draft

Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers.

She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say, I want you to recommend which strategy you think should be used for the target market and why.

The second part of the memo should outline a distribution plan that will make the product available to the target customers.

You are ready for Michelle’s request and begin drafting the memo to her that same day.

Scenario:

Mobile Manufacturing, Inc.

Michelle Dietrich, president of Mobile Manufacturing, Inc. (MM), stared out of her third-floor window at the traffic below her San Jose, California office and said to herself, “This new product has to be right. If we can’t gain back a significant share of the mobile phone market with this product, MM is not going to be here next year.”

Michelle’s company made its debut in the mobile phone industry in 2002 when it invented the first mobile phone that could access the Internet. At the time, this gave MM a huge advantage over its major rivals.

Mobile Manufacturing, Inc.’s first successful product and initial public offering (IPO) in 2003 raised enough capital to help the firm develop new products, but since then, the technology giants have caught up with them. Although MM had some success with other products, it has not been able to match its initial success and distinguish itself from its rivals. MM—though it was the darling of the technology world in the early 2000s—was struggling to attract first-class employees and new investors; it was floundering in the market.

After several failed attempts at new products, Michelle hired Elena Steokovich, the top cell phone designer and engineer in Europe, to help design a new product. Elena knew her stuff when it came to phone product design, and she had worked with Michelle on MM’s first product. After stints with big-name competitors, she agreed to return to MM to help Michelle restart the product innovation engine.

“I know that just designing a good phone will not be enough,” thought Michelle. “Perhaps the most important question is: How do I know if anyone will buy our phone? Certainly market research will help us identify potential customers so that we can target them effectively, and careful analysis of the research findings will lead us to a good marketing plan. Yes, the marketing plan is the key. I need to know that the next phone we develop will meet the needs and wants of those who crave the latest and greatest technology in their mobile phones.” MM needed to get back a market share if it was to survive in a fiercely competitive environment.

Michelle also knew the mobile phone and technology markets had changed drastically in other ways since MM first entered the market. There were new domestic and foreign companies competing, increased market demand driving prices down, and innovative products being introduced every year. Although some consumers were happy to try out the latest and greatest products, a large number of customers were suffering from feature fatigue, a term used to describe the tiring of the bells and whistles. The customers with feature fatigue just wanted to make phone calls to their family and their friends.

To help ensure that MM has the right marketing plan for its new mobile product, Michelle has hired you as her marketing consultant for this project. As the marketing consultant, you will be responsible for planning, organizing, and implementing the marketing plan for MM’s new product.

Note: All character and company names are fictional and are not intended to depict any actual person or business.

Instructions: Select a current event related to public health and leadership, and write a brief description of this event. Then explain whether the leader’s interaction with his or her subordinates was task-motivated or relationship-motivated. Justify your answer based on Fiedler’s Contingency Model.

Add at least three citations and references
Number of Pages: 2 Pages
Deadline: 4 hours
Academic Level: College
Paper Format: APA

For this assessment, you will identify audit and control issues related to EDI and EFT. This assessment focuses on the use and associated implications of enterprise resource planning (ERP) and accounting information (AIS) systems.

Describe the purpose of ERP systems controls. Address the following in your description:

· Controls related to ordering goods, supplies, and services.

· Controls related to receiving and storing goods, supplies, and services.

· Controls related to paying for goods, supplies, and services.

Based on a review of your selected company (Victoria Secret), evaluate how well controls relate to paying for goods, supplies, and services are implemented in the company’s integrated ERP system.

Propose best practices for implementing the following controls in an integrated ERP system:

· Implementation of controls related to ordering goods, supplies, and services.

· Implementation of controls related to receiving and storing goods, supplies, and services.

· Implementation of controls related to paying for goods, supplies, and services

· Written communication should be free of errors that detract from the overall message. Your writing should be formatted according to APA style.

Assignment 1:  Communication Process    Find a Web site that has an “About Us” section or a “Press Release” section.     Write a three to four (3-4) page paper addressing the following: •Identify the Web site, the sender, and perceived receiver.. •Analyze the integrated business communication.. •Assess the media richness of the section.. •Describe how the message is framed.. •Identify opinion leaders.. •Make recommendations for improving word choice..  The format of the paper is to be as follows: •Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document.. •Use headers for each of the subjects being covered, followed by your response.. •In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date..

Born global firms contribute significantly to international market growth from a very early stage. Born global firm is defined as ‘‘business organizations that from inception, seek to derive significant competitive advantages from the use of resources and the sale of outputs in multiple countries’’ (Weerawardena et al., 2007, p. 294). From an international marketing perspective and using an example of your choosing, critically discuss the marketing capabilities/strategies/approaches that lead to early internationalisation of your chosen international born global company (example).

This might include but not limited to:

– Your chosen company’s internal and external factors that help your chosen company to be born global.

– Your chosen company’s unique marketing resource/advantage in the international marketplace.

– Your chosen company’s marketing strategy.

– Your chosen company’s marketing activities (e.g. elements of marketing mix, branding, etc.)

– Your chosen company’s competitiveness.

Assignment 1: The University of Wonderland Library Management

Due 01/12/ 2017

Consider the Library Management case study covered in Chapter 1 of the textbook where the fictitious University of Wonderland (UWON) wants to convert its library system into a new system to ensure more effective access to state-of-the-art books, periodicals and proceedings while reducing operational costs. The current system consists of multiple unconnected library subsystems, one for each UWON department. Each department subsystem is responsible for its own library according to department-specific procedures for book acquisition, user registration, loan management, bibliographical search and access to library resources. Such services are essentially manual in most UWON libraries.

Write a four to five (4-5) page paper in which you:

1. Determine the following from the case study      descriptions of the library:

• five (5) strategic objectives
• five (5) functional services
• five (5) environmental assumptions

1. Generate five (5) descriptive statements from the case      study descriptions of the library.
2. Generate five (5) prescriptive statements from the case      study descriptions of the library.
3. Create one (1) weighted matrix, using Microsoft Word,      for evaluating an alternative to keeping the current journal subscription      system where journals relevant to one department are subscribed to on the      department’s budget and journal issues are mailed to the department. Note:      The graphically depicted solution is not included in the required page      length.
4. Identify five (5) requirements that might need to be      prioritized in view of resource limitations. Perform a cost-value      prioritization of the requirements using the Analytic Hierarchy Process      (AHP) process.
5. Use at least three (3) quality resources in this      assignment. Note: Wikipedia and similar Websites do not qualify as      quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size      12), with one-inch margins on all sides; citations and references must      follow APA or school-specific format. Check with your professor for any      additional instructions.
• Include a cover page containing the title of the      assignment, the student’s name, the professor’s name, the course title,      and the date. The cover page and the reference page are not included in      the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the challenges that requirements engineers face      in the elicitation of requirements.
• Describe the techniques and develop a requirements      specification document that solves a proposed business problem.
• Use technology and information resources to research      issues in requirements engineering.
• Write clearly and concisely about topics related to      Requirements Engineering using proper writing mechanics and technical      style conventions.