Due Week 3 and worth 280 points

Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.

Write a four to five (4-5) page paper in which you:

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.
2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.

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Note: The Company mentioned herein is merely a hypothetical organization with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment if those assumptions are consistent with the facts presented. Do not make assumptions which obviate the need to conduct a legal analysis of the issues.

Scenario

Earlier this year, Paul Mason and his wife Chardonnay Mason went to Rivertown and Gregory Ford, Dodge and Chryslers LLC. to purchase a new car. Last time the Masons bought a car was in 1990 when they bought their current car, a 1991 Plymouth Voyager van. The Mason’s daughter, Rosé recently gave birth to the Masons’ first grandchild and the proud grandparents were excited to be taking a road trip from Macon, Georgia to Freehold, New Jersey, to see the new addition to the Mason family. They knew that the old Plymouth had seen better days and that it might not make the 2,000 plus mile round-trip. The Masons were leaving for New Jersey in the morning, so they needed a new car and fast. When the Masons met with the salesperson at R&G, they explicitly stated that they were on a fixed income and could afford no more than $400 per month in the form of a car note. They were, however, willing to trade in their old van toward the purchase of the new car.

Hector Dosales, one of R&G’s most aggressive salespersons, convinced the Masons to buy a new Chrysler 200. By the time the Masons were ready to buy, it was after 9:00 p.m. and the dealership was soon closing. To speed things along, Hector had the Masons sign blank form contracts that he would fill out the next day. Among the blank contracts that the Mason’s signed were a “Retail Installment Sales Contract”, a “Retail Buyer’s Order”, and an “Odometer Disclosure Form”. When Paul Mason asked about the terms of the deal, Hector said not to worry about it. He would structure things so that the payments would be under their $400 limit. When Paul asked how much he was getting for his trade-in, Hector said, “Don’t worry about it. I’ll make sure you get a fair price.” While the various forms were being signed, Chardonnay, who has a weak bladder, excused herself and in the confusion neglected to sign the Retail Buyer’s Order.

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Assignment Requirements

Write a three to four (3-4) page court opinion in which you rule on this case. In preparing this opinion, you must:

1. Decide whether this court should hear this case or dismiss the case and direct the parties to binding arbitration in accordance with the Retail Buyer’s Order. Support your response.
   Note:Please read the facts of the case very carefully as you attempt to resolve this issue.
2. Decide whether or not a contract exists between the Masons and R&G. Support your response. Note:Be sure that you analyze the facts to reach your conclusion. Merely stating your conclusion without a supporting legal analysis is not sufficient.

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Imagine that you have been selected as the consultant to design a new computer system for an investment company.

Write a five to seven (5-7) page paper in which you:

1. Discuss the considerations for implementing an operating and database system. Recommend the optimum system, considering the types of revenue and expense transactions for this company.
2. Assess the issues related to data management, key elements of the database environment, controlling and auditing data management, and the related risk to an organization. Discuss possible strategies to mitigate those risks of installing a database without adequate controls.

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• This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.
• This exercise does not require the use of APA format or a cover page.

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this exercise, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company.

Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

1. Create your NAB company name and explain its significance.

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This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) pages paper of Marketing Plan & Sales Strategy section of your business plan, in which you:

1. Define your company’s target market.
2. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
3. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

• Hints:At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.

2. Assess your company’s market competition.

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Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan……

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Please use the project from Assignment 1 and 2 to complete this assignment.

Your project is now in its closing process. You are ready to present a final report to your major stakeholders.

Develop a Closing Process PowerPoint Presentation. Your PowerPoint must have speaker notes and these speaker notes must be written as if you were presenting this project to your stakeholders. A template is provided for your use. You can modify the template based on your professor’s instructions. Do not omit any information from the template because the information aligns with the rubric.

Prepare a twelve to fifteen (12-15) slide presentation in which you:

1. Identify the project objectives and how the project team has met each of the identified objectives.
2. Analyze the Work Breakdown Structure (WBS), along with explanation for each task.
3. Create a timeline, and note the critical path.
4. Identify stakeholders on the project team matrix.
5. Establish the approved budget, and identify the cost for resources.

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Review Case 27 “3M – The Second Century,” located in the textbook to complete this assignment.

Write five to six (5-7 pages) paper in which you:

1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Provide a rationale to support the response.
2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.
3. Assess the efficiency of Federal Express’s current business model, and recommend one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.
4. Examine the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Next, suggest one (1) significant way that Federal Express may confront its global competition.
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

WEEK 1

DQ 1: What are Risks

DQ 2: Planning for Risks

WEEK 2

DQ 1: Need for Risk Management

DQ 2: Critical Success Factors

WEEK 3

DQ 1: Project Initiation

DQ 2: Stakeholder Analysis

WEEK 4

DQ 1: Identifying and Mitigating Risks

DQ 2: Defining Risks

WEEK 5

DQ 1: Risk Perception

DQ 2: Risk Responsibility

WEEK 6

DQ 1: Possible Risk Impacts

DQ 2: Quantitative Risk Analysis

WEEK 7 

DQ 1: Response Strategies

DQ 2: Planning for Unknowns

WEEK 8

DQ 1: Ongoing Risk Management

DQ 2: Risk Review Process

WEEK 9

DQ 1: Post-Project Review

DQ 2: Small Project Application

WEEK 10

DQ 1: ATOM for Large Projects

DQ 2: Project Lessons Learned

WEEK 11

DQ 1: Methodology Comparison

DQ 2: Course Lessons Learned

Note: The assignments are a series of papers that are based on the same case, which is located in theStudent Center of the course shell. The assignments are dependent upon one another.

In this assignment, you will create a risk management plan. You have a budget of $100,000 and a timeline of six (6) months for the plan. Please refer to Figure A-1, Risk Management Plan Template, from Appendix A of the Hillson and Simon text to create the plan.

Write an eight to ten (8-10) pages paper Risk Management Plan Component paper in which you:

1. Prepare the Scope and Objectives of the Risk Management Process section of the Risk Management Plan based on the facts presented in the case study.
2. Determine the project size, based on the facts presented in the case study, and provide justification based on Figure 3-4, Example Project Sizing Tool (Chapter 3 of the Hillson and Simon text).
3. Select the risk tools and techniques, and complete the Risk Tools and Techniques section of the Risk Management Plan for both the qualitative and quantitative aspects of the project. Provide a rationale for the selection.
4. Develop the Risk Reviews and Reporting section of the Risk Management Plan based on the project size previously determined.
5. Define the Probability and Impacts section of the Risk Management Plan and justify the values assigned.
6. Define the Risk Thresholds section of the Risk Management Plan and justify the values assigned.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Apply the concepts of risk management in a project context to develop an appropriate risk management plan as a key element of the project management process.
• Survey the project sponsor, stakeholders, team membership and key decision influencers to develop a qualitative assessment of the project risks and apply the results to further refine the project risk management plan.
• Create a schedule of project risk reviews appropriate to the organization and risk including major, minor, and post-project threats and opportunities, including archiving the results of the project risk plan is incorporated into this schedule.
• Use technology and information resources to research issues in project risk management.
• Write clearly and concisely about project risk management using proper writing mechanics.

Write a four to five (4-5) page paper in which you:

• Revise your executive Summary from Assignment 1, based on feedback from your instructor.
• Develop a branding strategu for your product that covers the brand name, logo, slogan and at least one (1) brand extension.
• Develop a marketing strategy for your product and determine an appropriate time table for execution of the pan (e.g: phase 1, phase 2, etc.). Provide a rationale for your response.

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