why models are so commonly used in strategic management
1. General discussion:
This section should explain why models are so commonly used in strategic management and focus on answering two key questions:
1) How might models help senior managers deal with the challenges facing them?
2)Can the use of models actually improve decision-making?
This section should offer a brief description and explanation of a model of your choice.
(NB this section only attracts 10% of the overall mark and so should not be an exhaustive description)
This section must evaluate the strengths and weaknesses of the model selected. This evaluation requires you to find and synthesise the views of a range of authors who
have offered critiques of this model.
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