To prepare for this discussion, please read Chapter 5 of your textbook (Feenstra, 2013). In addition, read Judgment under Uncertainty: Heuristics and Biases (Links to an external site.)Links to an external site.



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To prepare for this discussion, please read Chapter 5 of your textbook (Feenstra, 2013).  In addition, read Judgment under Uncertainty: Heuristics and Biases (Links to an external site.)Links to an external site. (Tversky and Kahneman, 1974).  Finally, review Instructor Guidance and Announcements.  In this discussion, you will consider judgment and decision making.  Be sure to use your own academic voice (Links to an external site.)Links to an external site. and apply in-text citations (Links to an external site.)Links to an external site. appropriately throughout your post. Locate an additional peer-reviewed source to support your ideas.

  1. Outline one of the following options:
    • Identify an example (not from the textbook) to illustrate one of the following heuristics: availability heuristic and representativeness heuristic, or affect heuristic.  Examine the use of heuristics.  How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?
    • Identify an example (not from the textbook) to illustrate one of the following errors in judgment: belief perseverance, confirmation bias, or illusion of control.  Examine errors in judgment.  How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?

Post your initial response of 250 words or more by Day 3 (Thursday).



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