MT460: Management Policy and Strategy unit 4



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Unit 4 Louis Vuitton in Japan Case Study Analysis

Kaplan University

School of Business

MT460 Management Policy and Strategy

Author: <insert your name>

Professor: Dr. Jonathan Green

Date: September 5, 2016

 

 

Case Study Analysis – Louis Vuitton in Japan

 

Company Name: Louis Vuitton Malletier

Topic of the Week: strategic management

Synopsis of the Situation

Louis Vuitton, one of the world’s biggest luxury-goods firms was incorporated in 1854 by its founding father Louis Vuitton and it soon become a household’s name after it hit the French luxury fashion houses by storm. Despite the firm being French based, it took over the Japanese markets with its craftwork leather bags and trunks which were inspired by the Japanese and oriental designs of the Victorian age making it popular among many (Socha, 2008). Despite the occurrence of the First World War between 1914 -1918 the company was not severely affected considering that it had already adopted global expansion by opening stores in new York, Bombay, Alexandria, Washington, and London. By applying the craftwork and design of its leather to smaller goods, the company was able to expand its product line making it a global company.

Through the recruitment of high talented designers such as Marc Jacobs and the merger between the company Moet et Chandon and Hennessey, the company was able to increase its profit and market share. Apart from designing leather bags, the company



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