MT460: Management Policy and Strategy unit 3

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Unit <Number> <insert name of case> Case Study Analysis

Kaplan University

School of Business

MT460 Management Policy and Strategy

Author: <insert your name>

Professor: Dr. <professor’s name>

Date: <month> <date>, <year>


Whole Foods Market Case Study Analysis

Company Name: Whole Foods Market.

Topic of the Week:MT460: Management Policy and Strategy Unit 3.

Synopsis of the Situation

Whole Foods Market is a supermarket chain based in the U.S. and concentrates on providing consumers with foods that do not have artificial preservatives, sweeteners, sugars, and other artificial additions. Started by John Mackey as a single store, the business has grown to become one of largest natural food chain retailer (Pearce & Robinson, 2016). The company focuses being on not only a food retailer but also an advocate for healthier lifestyles. Over a span of 30 years, the company has provided customers with quality products at a premium price. In 2008, Whole Foods for the first time encountered negative sales due to the economic meltdown experienced (Pearce & Robinson, 2016). With time, the company has been able to regain its share of the market. Nonetheless, Whole Foods is still facing enormous challenges in the future.

When the company commenced operations as a small grocery store, it faced little or no competition. With time, other organic food stores have copied the company’s model, increasing the competitive rivalry in the industry. Although Whole Foods…………..Buy whole paper here

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