MT460 Management Policy and Strategy Assignment Help

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Unit <Number> <insert name of case> Case Study Analysis

Kaplan University

School of Business

MT460 Management Policy and Strategy

Author: <insert your name>

Professor: Dr. <professor’s name>

Date: <month> <date>, <


Case Study Analysis Paper for Vertu

Company Name: Vertu

Topic of the Week: Management policy and strategy

Synopsis of the Situation

The mission and vision statements are critical in the running of the organization. The mission and vision statement provide strategic direction for the organization. The two terms are often confused to mean the same thing. However, the two have different meanings as used by organizations (Witcher & Chau, 2010). The vision statement describes what the organization hopes to achieve in future, while the mission statement describe the activities that the organization partakes in order to achieve the vision.

Mission and vision statements contribute immensely to the achievement of organizational goals and objectives. This is mostly through providing employees with a sense of purpose and belonging. Mission and vision statements outline the tone or the organizational climate that employees are expected to follow (Witcher & Chau, 2010). This is also important in establishing the culture of the organization.

Alternative Solutions

<Create at least three alternative solutions that are original and not from the case study itself.>

  1. Vertu could overcome the intense competition by identifying new market niche. A possible way to do this would involve looking for new countries to market the luxurious phones.
  2. Vertu should consider product differentiation. The success of Vertu’s brand of luxury phones attracted new firms into the market. In order to stay ahead of the competition, Vertu should consider delivering unique products to customers.
  3. It is important for Vertu to exercise future planning. Organizations that plan regarding their future growth are more successful compared to those that lack objective plans.

Selected Solution to the Problem


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