MKT 510 Assignment 3 – Information Searches



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In this assignment, you will be required to detail a consumer’s shopping experience and decision making. Use consumer products of your choice to illustrate your examples.

Write five to seven (5-7) pages words paper in which you:

  1. Define low involvement, medium involvement, and high involvement purchases.
  2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching theconsumer’s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide.
  3. Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length.

 

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