MKT 510 Assignment 1 – Advertisement Analysis



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Write a three to four (3-4) pages paper in which you:

  1. Briefly (one [1] paragraph) describe the chosen advertisement, and explain where you located it.
  2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
  3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.

 

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