MKT 505 (Strayer) Assignment 3: Entry Plan into International Market  



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This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.

Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

  • – Company Profile (History & Analysis)
  • – Product(s)
  • -FinancialStatus
  • – Market Position
  • – Analysis of current global operating environments
  • – Integrated marketing communication (IMC) Strategy
  • – Strengths and Weaknesses Analysis
  • – Sustainable Competitive Advantage(s) enjoyed by the firm
  • – Sources of funds for the project
  • – Pro-Forma Balance Sheet & Income Statement for five (5) years
  • – Cash-Flow Statement

Note: You may also use the following resource for your research:§Financial profiles for global companies:

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:

  1. Choose a country into which the company you selected may expand.

Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).

  1. Develop a brief profile of the country that you have chosen. The summary should include:
  2. Geographic and historical data regarding international business
  3. Political and legal environment for conducting international business
  4. Business customs and practices
  5. Economic environment
  6. Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents

(http://export.gov/basicguide/eg_main_017244.asp)
§Business week’s Magazine covering Global Marketing

http://bx.businessweek.com/global-marketing/

  1. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include:

 

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