MKT 505 (Strayer) Assignment 3: Entry Plan into International Market  

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This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.

Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

  • – Company Profile (History & Analysis)
  • – Product(s)
  • -FinancialStatus
  • – Market Position
  • – Analysis of current global operating environments
  • – Integrated marketing communication (IMC) Strategy
  • – Strengths and Weaknesses Analysis
  • – Sustainable Competitive Advantage(s) enjoyed by the firm
  • – Sources of funds for the project
  • – Pro-Forma Balance Sheet & Income Statement for five (5) years
  • – Cash-Flow Statement

Note: You may also use the following resource for your research:§Financial profiles for global companies:

( Write an eight to ten (8-10) page paper in which you:

  1. Choose a country into which the company you selected may expand.

Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).

  1. Develop a brief profile of the country that you have chosen. The summary should include:
  2. Geographic and historical data regarding international business
  3. Political and legal environment for conducting international business
  4. Business customs and practices
  5. Economic environment
  6. Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents

§Business week’s Magazine covering Global Marketing

  1. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include:


Further details of the assignment are hidden…

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