Review Case 27 “3M – The Second Century,” located in the textbook to complete this assignment.
Write five to six (5-7 pages) paper in which you:
- Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Provide a rationale to support the response.
- Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.
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