BUS 599 (Latest) Week 10 Assignment 4 – Capstone Project



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Use the Internet to research articles on strategic management of Apple Inc. and Samsung Group.

Write a ten to twelve (10-12) pages paper in which you:

1. Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple andSamsung. Assess the significant manner in which each company’s mission and vision align with the long-terms goals and strategic direction of the organization.

  1.  Analyze the business-level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.
  2.  Analyze the central manner in which the strategies of each company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each company to support the response.

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