BUS 518 Assignment 4: Building of Memory: Managing Creativity through Action



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Read the case study titled ‘Building of Memory: Managing Creativity through Action’ before starting this assignment.

Write a four to five (4-5) page paper in which you:

  1. Suggest three (3) specific change management techniques that Shimon Kornfield should have used in order to manage the morale of the team assigned to the Yad Vashem memorial site project.

 

  1. Outline the essential steps that Shimon Kornfield could have taken in order to endure that all team members learned of any proposed changes. Provide the rationale and justification for each step outlined.

 

  1. Assess the criticality of the timing of communication in the success of the Yad Vashem memorial site project. Support the response with three specific examples.

 

  1. Assume that two (2) key members of the team were replaced during the executing phase of the Yad Vesham memorial site project due to family crises. Discern actions Shimon Kornfield could take in order to establish trust and gain credibility with the remaining project participants.


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