Monthly Archives: September 2017

Decision Tree and Value of Information

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Decision Tree and Value of Information

Assignment Overview

Scenario: You are a consultant who works for the Diligent Consulting Group. You have learned about three different investment opportunities and need to decide which one is most lucrative. Following are the three investment options and their probabilities:

Option A: Real Estate development. This is a risky opportunity with the possibility of a high payoff, but also with no payoff at all. You have reviewed all of the possible data for the outcomes in the next 10 years and these are your estimates of the cash payoff and probabilities:

Required initial investment: $0.75 million

High NPV: $5 million, Pr = 0.5

Medium NPV: $2 million, Pr = 0.3

Low NPV: $0, Pr = 0.2

Option B: Retail franchise for Just Hats, a boutique-type store selling fashion hats for men and women. This also is a risky opportunity but less so than Option A. It has the potential for less risk of failure, but also a lower payoff. You have reviewed all of the possible data for the outcomes in the next 10 years and these are your estimates of the payoffs and probabilities:

Required initial investment: $0.55 million

High NPV: $3 million, Pr = 0.75

Medium NPV: $2 million, Pr = 0.15

Low NPV: $1 million, Pr = 0.1

Option C: High Yield Municipal Bonds. This option has low risk and is assumed to be a Certainty. So there is only one outcome with probability of 1.0:

Required initial investment: $0.75 million

NPV: $1.5 million, Pr = 1.0

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Choose Seven Eleven

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Use this topic: The 7-Eleven Australia chain of convenience stores was recently embroiled in a highly-publicised wage fraud case and forced to pay over $110 million in compensation to underpaid employees. As a result, the chain’s public reputation has taken a hammering. Head Office is desperate to rebuild public confidence in the chain with a new marketing campaign and renovated brand image


advertising campaign strategy and critical reflection – Gallery Assignment 2

due: 11:00pm on Friday 29 September 2017.

submission is via the DropBox on CloudDeakin Only.

word limit: 2000 words (+/- 10%) or equivalent.

NB: you must select one of the case studies listed in the ‘Assignment 2 case study options’ document in the Assessment folder of this Cloud site.

aims and objectives

This assignment extends students’ understanding of advertising as both an industrial and communicative cultural practice through the creative application of key concepts profiled in this unit and/or the field of critical advertising studies. The assignment has two parts:

1) Students will create a marketing campaign strategy (including a series of draft advertisements and/or other forms of marketing communication) that address the “problems/issues/desires” of an advertiser (the list of case studies you can select from is in the assessment folder of this Cloud site). The campaign should aim to create specific meaning(s) for the chosen product or service (have a marketing message), and employ techniques designed to connect to a specific target audience. Your campaign strategy should incorporate key terms derived from the readings and unit materials. This section should be equivalent to approximately 1250 words.

2) Students will write a reflective critical analysis of their own campaign, outlining the ethical issues and practical limitations they faced, relevant historical and social contexts, how their proposed campaign relates to issues of branding, globalisation, fragmenting markets, and consumer culture. Key concepts and theories relating to marketing and advertising must be used and referenced in your critical analysis. This section should be approximately 750 words.

assignment instructions

part 1: the campaign strategy

Present a campaign aimed at a client in an effort to convince them to hire your agency to manage their marketing campaign. Give a name to your agency.

You can present this campaign pitch either as:

An audio-narrated PowerPoint (less than 10 minutes in length)


A PowerPoint with additional text/script in the notes section below your slides or clearly labelled in an accompanying document. This text/script is what would be spoken in the presentation. The word length of this text/script should match the recommended word totals outlined below.

You should divide your marketing campaign strategy into the following key elements:

1) Research proposal and projected analysis based on issue/problem/desire. Be aware that you do not have to conduct all of this research, but you must propose what research you would need to conduct into the existing market and target audience, and project what you think the research will find and how it informs the other elements of the campaign. You also might want to include a detailed situation analysis (including brand positioning and/or PEST analysis results) as part of your research. It is the research focus that will determine many of the other elements of the campaign. (1 slide + approx. 200 words)

From this work – identify the parameters of your campaign in a simple sentence or phrase.

2) The target audience. Identify a target audience for your campaign and use appropriate key words to map out this market effectively. Establish the profile of the market as you understand it. (1 slide + approx. 150 words)

3) Advertising/marketing objective(s). As simply as possible identify the objective(s) of your campaign. Propose key emotions, key responses, or key formations of desires, and outline the consumer response you aim to produce. (Make sure they are SMART objectives, and try and be creative in how you present this) (1 slide + approx. 150 words).

4) Creative Strategy. Present your creative material here. You can present a series of sketches or ‘storyboard’ images – it is not expected that you make an actual advertisement here, but you can use digital collage, image editing, photos, or even simple stick drawings to illustrate the components of your campaign. If you are comfortable in making more sophisticated images, feel free to use this opportunity to play with different technologies and styles (but simpler presentation styles won’t be penalised as long as they clearly communicate the objective/message of the campaign).

Outline the key message, and show how the key message is communicated through:

  • a central image/slogan/catchphrase of the campaign
  • any potential transformation of the image as the campaign advances over time
  • explanation of how these elements fit the advertising/marketing objectives and speak to the target audience

No more than 3 slides + approx. 350 word script/text total

5) Media Strategy

Outline the different media you would target and your timeframe for the rollout. Explain the media strategy in relation to the target market and how these media types that would find that target. All campaigns have to address the use or non-use in their explanations of:

(a) Television, radio, print, online media, social media, outdoor advertising, viral marketing, promotional campaigns, sponsorships/endorsements

(b) The ratio and emphasis of these various media sources and how the creative material is adapted to each of these environments, considered in terms of their relative cost/reach/effectiveness for the target market.

No more than 3 slides + approx. 350 words script/text total

6) Conclusion. Last slide – be creative as you sum up your pitch (1 slide + approx. 50 words)

part 2: campaign critical analysis

This critical analysis will take the form of a short 750-word essay. In it, you should identify where the product/service and your campaign fits into the structure of advertising as a form of communication and as an industry as explored through the unit.

Identify links and insights from the readings and analysis exercises that helped inform your interpretation.

Where appropriate, integrate the relationship of your campaign to branding, to new directions in connecting and attracting the attention of consumers, political campaign advertising, the new generation of consumer and commodity activism, and advertising and globalisation.

This essay should be a critical analysis that demonstrates an understanding of scholarly literature as well as a capacity to identify historical and social contexts that situate your campaign in contemporary advertising and promotional culture. Also reflect on possible problems in execution of the campaign, challenges encountered in identifying target market or situation analysis, and ethical issues relating to the proposed campaign.

bibliography is expected to be included at the end of this summary analysis (not included in the 750-word count).

frequently asked questions

Q: What tone should the Campaign Strategy (Part 1) have?

A: Imagine that you are working for an advertising agency and the Campaign Proposal is actually going to be presented to the client (representatives from the company/organisation you are studying). Your slides should be visually engaging, include key terms, graphs, images etc. The notes are the ‘script’ you would give in the presentation – they should elaborate on the key points, give more detail and context to the research behind the campaign or the choice of objective(s)/message(s), and explain some of the decisions made.

Q: What tone should the Critical Analysis (Part 2) have? 

A: The critical analysis part should definitely be reflective and scholarly. That means you can use first person if you want, but you need to reflect critically (i.e. including analysis and reference to larger theories and ideas) about your campaign. You should: speak about one or two key aspects of your campaign; explicate them in terms of the readings and other scholarly literature and research in advertising and marketing communications; and/or explore them in the context of relevant theoretical frames we have talked about through the trimester: e.g the communicative systems of advertising; advertising histories; consumer culture; branding; globalisation; different advertising forms and approaches to marketing; and different elements of the industry, etcetera . With only 750-words, you can’t cover everything or even a lot, so be selective — focus on one or two aspects of your campaign and use these as the central core of the essay.

Q: What should I focus on in the Critical Analysis (Part 2)? 

A: Ostensibly, the critical analysis should offer a theoretically-informed “reflection” on the campaign. There is flexibility in how you might achieve this, but it might help if you think of Part 2 as an academic essay — albeit a short one — that reflects upon the focus, themes and/or aims of the campaign in a more formal scholarly fashion.

Obviously, with only 750 words, you need to exercise optimum discipline and economy. Keep the focus tight. You can’t cover everything, so select one or two key aspects of the campaign and profile a number of significant or interesting points –probably, no more than 3 or 4. Explore them in a critically-informed manner, using appropriate concepts drawn from unit material and/or additional research in critical advertising studies.

The most important thing is don’t just describe the campaign and/or regurgitate the information profiled in the presentation. You must offer an analytic meditation that frames and discusses the campaign (or at least one or more of the campaign’s defining features) in a critical fashion informed by appropriate research.

Q: What research should I do? 

A: For the Campaign Strategy it is recommended you do rudimentary situation analysis research, meaning research on the industry/sector your product or service or brand or organisation sits within, on the general target market you’ve identified. To do this research, you might do a PEST (Political/Economic/Sociocultural/Technological) analysis, SWOT (Strengths/Weaknesses/Opportunities/Threats) analysis, brand positioning exercises, or other research/analysis of the product/service and its market conditions (detailed information about this kind of background research is included in the readings by Donald Parente). Similarly, you might find information from industry or government websites about the overall industry and/or demographics, etc. In terms of the research required to form a baseline for measuring your objectives (e.g. consumer satisfaction, or what people think of the brand, or what consumers want from that category of product etc.) just an outline of what research you would/should conduct is appropriate. In other words, you don’t actually need to construct or conduct surveys or focus groups etc. You should also do research on media sources and what channels/platforms are most appropriate for different kinds of campaigns – this may be a combination of industry and scholarly sources.

For the Critical Analysis, your research should consist of the unit readings and further scholarly and non-scholarly sources that speak to the product/industry/contexts of your campaign and/or the particular issues that you want to profile in your analytic reflection.

Q: How does the research help?

A: The background research on the brand/product/service serves several purposes:

  • It helps to clarify/confirm what the marketing problem is (the problem identified in the very brief case study outline might be more complex, or actually be substantially different, to originally thought – which would be identified through background research)
  • It helps understand any political, economic, social, or technological issues effecting the sector/industry, which may have a bearing on how the brand/product/service can/should be ‘sold’,
  • It helps identify how the brand/product/service is currently positioned within its market, and thus help identify relevant objectives of how you want to change that positioning (i.e. where you want to take it), and
  • On the basis of all that, helps identify a relevant/appropriate target market for your campaign.

Q: Do I need to include sources and citations?

A: While this is a mock creative exercise, it is still an academic assignment, so standard scholarly protocols apply. This includes citing all material (scholarly, industry, online, images, infographics, etc) used in the research and production of your project. Given the variable nature of the exercise and the fact that students may be using vastly different presentational formats, there is flexibility as to citational styles and practices used. For example, you may include small font references in the footer of your slides, in the comments section or at the end of the presentation, or you may include everything in a “master” reference list/bibliography at the end of the Critical Analysis. Either is fine, as long as you cite your references somewhere.

Q: What counts in the word count?

A: For the Campaign Strategy, the words on the slides won’t count (unless given as script for storyboards) – only the words in the notes section (or equivalent as spoken). For the Critical Analysis, headings, in-text citations, and reference list (bibliography) are excluded.

Q: Can I use a format other than Powerpoint for my Campaign Presentation?

A: In principle, yes, you can do a film, an animation, or other creative output. However, you need to ensure that it is a format (and file size) that can be uploaded to the Cloud Assignments Folder and is readable to examiners without the need for special software. Check with teaching staff if you are unsure.

Q: What format should the Critical Analysis be?

A: Word document or PDF only please – uploaded to the Assignments Folder along with your Campaign Strategy.

Q: In the Campaign Presentation, how do I submit the “commentary”?

A: The easiest way is to type the commentary into the Speaker Notes window at the base of each slide in Powerpoint (or the correlative function in whatever presentation software you are using). Then when you are ready to submit, save the PPT file as a PDF, being sure to include the speaker notes. If you are unsure how to do this, check out the following YouTube tutorial:

Q: Do I have to record a video and/or audio commentary?

A: No. You can submit the presentation as a video if you like but this is not necessary. As mentioned above, the simplest option is to submit the PPT presentation as a PDF with the commentary printed into the “speaker notes” box under each slide.

Q: If I do decide to record the presentation as a video how should I submit it?

A: There are a couple of options here. The easiest and preferred option is to upload the video either to DeakinAir or to a video sharing platform like YouTube or View and create a link that you can submit in the Comments Box of your Cloud Assignment Folder. Otherwise, you can also upload the video file directly into the Assignment Folder — though for reasons of speed and accessibility, this options less desirable.

Q: Do I have to give the presentation in class?

A: No. This exercise is to be presented as an online submission only. You will not be giving it in class.

ALC202 Assignment 2 Marking Rubric Marking criteria Poor Satisfactory Good Very Good Excellent PART 1: The Campaign Strategy Background research and analysis based on issue/problem/desire: Identification of the parameters of the campaign, relevant issues in the sector and/or industry. (1 slide + approx. 200 words spoken/text) The Target Audience: Identification of the target audience for the campaign, and explanation of research / analysis that identifies that audience. Integration of key words (could include demographic, geographic, or market segment concepts) to map out the market effectively. (1 slide + approx.150 words spoken/text) Advertising / marketing objectives: Identify the objectives of campaign in terms of attitudes, feelings or behaviours. Frame objectives in SMART terms. (1 slide + approx. 150 words spoken/text) Creative Strategy: Outline the key message, and show how the key message is communicated through: • a central image/slogan/catchphrase of the campaign • any potential transformation of the image as the campaign advances over time • explanation of how these elements fit the advertising/marketing objectives and speak to the target audience (3 slides (max) + approx. 350 words spoken/text) Media Strategy: Explanation of the inclusion (or exclusion) of the following types of media communication channels: (a) Television, radio, print, online media, social media, outdoor advertising, viral marketing, promotional campaigns, sponsorships/endorsements. (b) The ratio and emphasis of these various media sources and how the creative material is adapted to each of these environments, considered in terms of their relative cost/reach/effectiveness for the target market. (3 slides (max) + approx. 350 words spoken/text) Conclusion: Creative summation of pitch. (1 slide + 50 words spoken/text) PART 2: Campaign Summary Analysis: Identifies where the product/service and your campaign creates desire(s), communicates or builds upon a brand identity, and reflects or is based upon understandings of contemporary advertising, marketing, and branding practices. Reflects on possible problems in execution of the campaign, challenges encountered in identifying target market or situation analysis, and ethical issues relating to the proposed campaign. Identifies links and insights from scholarly literature that helps inform your interpretation. Inclusion of a bibliography / reference list. Good grammar, sentence structure, spelling. (>750 words)

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Assignment 2 – LCA Exercises

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Assignment 2 – LCA Exercises
1. Choose one product and construct a materials and energy flow diagram, with minimal detail in the pre-manufacturing and manufacturing stages and enhanced detail in the product delivery and use stage. Suggest appropriate actions by the design engineer.
2. Compare the use of virgin paper and recycled paper. Compare from an environmental point of view the use of recycled paper and the use of paper obtained from paper pulp. The recycled paper has been obtained from paper wastes transported in 16-t trucks from a distance of 1000 km. The total emissions of carbon dioxide, CO2, and the generated solids in kg of them are used as comparison parameters. It is desirable to compare the derived effects of the following two scenarios:
• purchasing a 400-g pack of new writing paper at the corner stationery shop • driving to buy a similar pack of recycled paper at an establishment 1 km away.
Only the ELs due to raw materials and transportation are considered. Use the following environmental loads:
EL/kg of recycled EL/kg of pulp
EL paper paper EL/km (car) EL/tkm f 16-t truck)
kgCO2 1.03 1.61 2.16 x 10-1
kg solids 7.06 x 10-2 1.73 x 10-1 7.50 x 10-6 3.46 x 10-1 7.19 x 10-2
tkm is equivalent to a mass of 1 t (1000 kg) transported 1 km.
3. Compare the use of paper towels and an air dryer to drying the hands. Compare environmentally the use of paper towels for drying hands and the use of a hand-dryer supplied with electricity from a gas thermal power plant or from an eolic power plant. The considered comparison parameters are the emissions of carbon dioxide, CO2, and sulfur dioxide, SO2.
Suppose that the weight of a paper towel is 7 g and that the electric hand-dryer is 2000 W and works for 30 s. With these data, determine the best way, from an environmental point of view, to dry the hands. The ELs related to the paper and the use of electricity are assumed to be the following:
Electricity consumption: Ec (kWh); Ec = (2000 (J/s)/1000)(30/3600) = 1.67 X 10-2 kWh.

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General Information The Purpose Of This Assignment Is To Select And Discuss Relevant Online Resources That Exemplify The Application Of The Topic(S) Nominated Each Week (1 – 10).

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Assignment 1 (Written Assessment)
Written Assessment (30%)
General Information
The purpose of this assignment is to select and discuss relevant online resources that exemplify the application of the topic(s) nominated each week (1 – 10). This assignment can (and should!) be completed progressively (i.e. each week). There are ten (10) tasks, one for each week: these are detailed below and in the template.
The assignment is marked out of 30 and forms 30% of your total unit marks.
Note that late penalties apply (5% of the total available marks per calendar day late or part thereof). Assignments received 14 days or more after the due date will not be marked and will receive zero. Students may apply for extensions but must provide documentary evidence to support their request (for example, a medical certificate). Short extensions of one to two days may be considered if students include their nearly completed assignment (i.e. one or two tasks to yet be completed) in their extension request.
It will be necessary for students to use online resources to complete this assignment, so please ensure you cite and reference any such materials using the Harvard format. Plagiarism detection will be used in this assessment.
It is VERY important that you do not copy content directly from either the text or Internet resources: this assignment is to be in your own words. You will lose marks if you do not use your own words! Suspected plagiarism will result in the instigation of the student misconduct process.
What do I need to do?
Download the template. There are ten (10) tasks, one for each week: the tasks are detailed below (and in the template file).
Each task requires you to collect and summarise one (1) publicly available online resource. The resource summaryshould be around 200-300 words. You should collect interesting and relevant resources that address the task. The resources should be easy to read and describe the topic/technology concisely and simply. The resources must be specific to the topic (i.e. just focus on a single technology or topic and not be about multiple topics). These can include (but are not limited to) online magazine/news articles, technical reports or documentation.
Important – Academic resources such as journals, conference papers or books will generally be unsuitable for this assignment as they are generally not publicly available, are not concise, are not necessarily easy to read and often don’t focus specifically on the assignment topic(s). The resources should be substantial (producing a 300 word summary from a 400 – 500 word resource is inappropriate) and only contain information directly pertinent to the task. You cannot use the resource more than once in the assignment. The textbook and sites such as, but not limited to, Wikipedia, Techtarget, and HowStuffWorks are not suitable resources.
Your summary should briefly explain:
• What the resource is about
• Why you selected it
• What are the main points or key information covered in the resource
• Why the resource was useful.
For each task, there is a table to complete in the template. Please fill in the information required and submit the document via this page by the due date.
Week Task
1 The text discusses the elements of modern computing architecture however is largely silent on the individuals who played a role in its development. Find and summarise a resource that describes ONE such individual. The individual should have had a significant influence on the development of computers and/or components of modern computing architecture.
2 The text discusses the components and activities of operating systems however is largely silent on the individuals who played a role in their development. Find and summarise a resource that describes ONE such individual. The individual should have had a significant influence on the writing or development of operating systems.
3 The Internet didn’t just appear – it was an evolution from earlier networks. Find and summarise a resource that describes ONE of the networks that led to the development of the modern Internet.
4 Ethernet is an example of a Layer Two (L2) data link protocol that is discussed in the text. Find and summarise a resource that describes the features and uses ofONE other L2 protocol that is not discussed in the text (i.e. NOT Ethernet).
5 The text mentions the role of hackers in attacks on networked infrastructure. Find and summarise a resource that describes ONE famous or well-known hacker.
6 Society is increasingly reliant on networks and network technologies but they are evolving at a rapid pace. Find and summarise a resource that describes ONEexample of a future networking technology or trend that will impact society.
7 The text mentions social business and the impact of the use of social networking platforms. Find and summarise a resource that describes the history of the development of ONE such social media platform.
8 With the advent of mass data collection and storage has come data mining. Find and summarise a resource that describes ONE example where data mining has been used successfully by a business. You should not use any examples covered in the textbook.
9 One of the greatest success stories in application development in recent times has been the popularity of mobile apps. Find and summarise a resource that describes the story of ONE successful mobile app developer.
10 While information systems and technology deliver many benefits to society, they can also result in (sometimes inadvertent) negative effects and outcomes. Find and summarise a resource that describes ONE example of where the use of an information system or technology has led to negative consequences for humans.
What do I need to submit?
You are required to submit a single document in Microsoft Word format (.doc or .docx). Use the template as the basis for your submission. Apart from providing your response to the weekly tasks, do not modify the document – especially do not delete the marking sheet.
Marking Criteria
A detailed tabular marking criteria is provided as part of your submission template – please ensure you read it before attempting the assignment. You will be assessed on the relevance of the resources you select as well as the clarity and detail of your discussions.

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HI 6005: Management And Organisations In A Global Environment

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Holmes Institute MBA Program
HI 6005: Management and Organisations in a Global Environment
The final report on your topic will be written up as a seminar report (worth 15%) and submitted to your lecturer by the end of the semester. You may incorporate ideas generated in the live presentation. The written report should begin with the broad research topic which is followed by each individual component identified by the Individual student who prepared It.
Organisation of the research report
A key ingredient to writing a successful report involves the planning or organising stage. Organising can help you to sort out your ideas and to present your report in the order that communicates best to your readers. Organisation is the procedure of constructing an outline that acts as a plan for your writing task. An outline forces you to think before you write.
Your essay is to be structured and written as a business report. It, therefore, must begin with a Management (or Executive) Summary within which you state in stark form (i.e. unsupported by argument) what you are asserting in this report and you must do that in less than two pages.
As already stated above, you begin the main body of the report with some general background on the broad research topic. This introduction should end with a brief paragraph outlining the plan of the rest of the essay.
What follows is the specific issues of each individual component which were considered. As for any good business report these components should be structured into sections and sub-sections and the heading for these should be in the Table of Contents. In these individual components the in-depth discussion of the relevant issues is elaborated based on the existing literature and/or data. You must provide In-text references to your sources.
The last section of the report contains a brief summary followed by a complete list of references that are cited in the text of the essay. Follow a standard referencing method consistently.

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Please Also Note That For Topic 8 You Are Required To Use A Comparator.

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Please also note that for topic 8 you are required to use a comparator.
Topic 8 and 15 requirements: November 2017 (Period 35) and May 2018 (Period 36)
All students submitting a project on topic 8 or topic 15 in November 2017 or May 2018 MUST use sector specific organisations, based on the Industry Classification Benchmark (ICB):
For period 35 and 36 these sectors are:-
2713 Aerospace
Manufacturers, assemblers and distributors of aircraft and aircraft parts primarily used in commercial or private air transport. Excludes manufacturers of communications satellites, which are classified under Telecommunications Equipment.
3577 Food Products
Food producers, including meatpacking, snacks, fruits, vegetables, dairy products and frozen seafood. Includes producers of pet food and manufacturers of dietary supplements, vitamins and related items. Excludes producers of fruit juices, tea, coffee, bottled water and other non-alcoholic beverages, which are classified under Soft Drinks.
5753 Hotels
Operators and managers of hotels, motels, lodges, resorts, spas and campgrounds.
These sectors will apply to students submitting for the first time or for students changing company and/or topic in November 2017 (Period 35) and May 2018 (Period 36).
The industry sectors will be updated by Oxford Brookes and published each year in June/July for the next two submission periods.
For all topics other than 8 and 15, please also note the requirement to base your project on recent organisational activity or processes rather than historical events. (For this purpose ‘historical’ refers to activity that took place more than the three full calendar years preceding the start of the current submission period.)
For example if you were proposing to submit a project in May 2018 for topic 19 the merger or acquisition would have to have taken place AFTER 1 JANUARY 2015
The main focus of your project research must be an analysis/evaluation of the project topic area issues in the context of your chosen organisation
There are two crucial aspects to ensure success in this project:

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Presentation At All Times, The Workbook Was Clearly Structured, Logical, And Understandable With References.

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riteria High Distinction
80% – Distinction
70%- 79% Credit
60-69% Pass
50-59% Fail
presentation At all times, the workbook was clearly structured, logical, and understandable with references. At all times,
the workbook was clearly structured, logical, and understandable. Most of the time,
the workbook was clearly structured, logical, and understandable. Some of the time,
the workbook was clearly structured, logical, and understandable. At no times was the workbook clearly structured, logical, and understandable.
Identify the issues of the problem All of the issues are clearly and accurately detailed with reference to cases with similar facts. All of the issues are clearly and accurately detailed. All of the issues are clearly and accurately summarised. Some of the issues are clearly and accurately outlined in brief. The issues are not clearly or accurately outlined.
Explain the relevant law relating to the problem All of the relevant law is clearly and accurately detailed, and the Act and related cases are discussed. All of the relevant law is clearly and accurately detailed. Most of the relevant law is clearly and accurately summarised. Some of the relevant law is clearly and accurately outlined in brief. The relevant law is not clearly or accurately outlined.
Discuss the potential legal arguments relating to the problem All the legal arguments are clearly and accurately detailed, and there is a synthesis with the relevant law. All the legal arguments are clearly and accurately detailed. Most of legal arguments are clearly and accurately summarised. Some of the legal arguments are clearly and accurately outlined in brief. The legal arguments are not clearly or accurately outlined.
Summarise a balanced conclusion to the issues of the problem A balanced decision is accurately detailed with reference to alternative outcomes. A balanced decision is accurately detailed. A balanced decision is accurately summarised in summary format. A balanced decision is accurately outlined in brief. A balanced decision is not discussed.
Question 28.11 from the text:
Olivia is a keen gardener. She is particularly proud of the large apricot tree in her back yard, the branches of which overhang her barbeque area and provide her with shade. Olivia awakes one morning, however, to discover that her new neighbours have lopped off almost half the branches of her apricot tree, hoping to get more light in their main bedroom.
Olivia is furious and seeks your legal advice.
Questions to consider when answering Question 28.11:
Is the damage to person or to property?
In light of the harm suffered by P, what is the most appropriate action? Trespass to land?
Can Olivia show a direct interference with her lawful possession of land?
Does there have to be an entry on to her land for a trespass to arise?
Did she consent to the lopping of the tree?
Do the neighbours have any defences available to them for their actions?
Question 17.7 from the text:
Recently a corporation has been advertising in women’s magazines an electronic muscle stimulation product known as “Slendertone” stating that the product can: “tone and firm any party of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by an inch or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises.” The product in fact does none of these things.
Advise the ACCC and affected consumers.
Questions to consider when answering Question 17.7:
Does the ACL apply?
Did the transaction take place in trade or commerce?
What sections of the ACL appear to be in breach?
In order to establish a breach of s 18 what has to be established?
Is the advertising likely to be misleading or deceptive or likely to mislead or deceive?
Does the advertising contravene s 29(1)?
What remedies are available to an individual consumer?
What remedies would the ACCC be likely to seek?
Example Question:
Yvette is a medical student assisting at a doctor’s surgery. Benjamin visits the surgery, complaining of chronic fatigue. Yvette conducts a brief examination of him while the doctor is out for lunch, without informing him that she is not a fully qualified medical practitioner. Yvette tells Benjamin that he is in good health and has been studying too hard. On his way home, Benjamin falls asleep at the wheel and hits a parked car, causing significant damage to both vehicles. Medical examinations after the accident show that Benjamin has a sleeping disorder, which could have been diagnosed and treated by a competent doctor.
Advise Benjamin.
Questions to consider when answering Example Question:
Is the damage to person or to property?
In light of the harm suffered by P, what is the most appropriate action? Negligence?
Does Yvette owe a duty of care to Ben?
Was it reasonably foreseeable that her acts or omissions could affect Ben’s well-being?
Is there a relationship of proximity?
What is the standard of care in this case?
Is the standard of care higher than that of a reasonable person?
Has Yvette breached her duty of care to Ben?
Has Ben suffered damage?
Can Ben establish causation and remoteness?
Are there any defences available to Yvette?

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Critical Analysis Of Leadership

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Assessment item 3
Critical Analysis of Leadership
Value: 40%
Due date: 09-Oct-2017
Return date: 30-Oct-2017
Length: 3000-3500 words
Submission method options
Alternative submission method
You will need to complete the following project on leadership that assesses leaders in a work-related environment.
This project focuses on critical analysis of leaders’ approaches to their leadership in a work-related environment and provides recommendations on how to sustain or improve leadership effectiveness.
Identify three ‘interviews’ or biographical accounts of Australian CEOs, business or third sector leaders from the Australian news media, a professional management journal or management-related magazine. Justify your selection.
Analyse these cases, and from a critical perspective, compare and contrast:
a) the ways in which each leader is constructed as a leader by the accounts;
b) how the leaders describe their conceptualisation of leadership;
c) how each leader conceptualises success through their leadership.
Critically evaluate how each leader’s practice of leadership impacts the success of their
using relevant theoretical perspectives you have covered during your study of MGT536.
Identify organisational issues one of these three leaders is facing. Drawing on current leadership research (from the last five years) what advice would you offer this leader to assist them in addressing these issues?
Finally, draw conclusions from your entire critical analysis, and make recommendations about how relevant theories and research can assist leaders to fulfil their role.
This task has been designed to allow you to demonstrate the skills and knowledge needed to undertake an analysis of leadership in order to determine the effectiveness of leadership in a specific context. You are also expected to provide specific recommendations and strategies to improve leadership effectiveness.
This assessment builds in practical way on Assessments 1 and 2 where the foundations were laid for the theoretical and personal understanding of leadership.
The task assesses the following learning outcomes:
• be able to critically analyse, in the context of the framework of relevant theories and research, current and projected issues which impact on organisational leadership and organisational success;
• be able to synthesise issues for organisational leaders and evaluate plausible impacts

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Assignment Information
Semester 2 2017 Assessment 20%
Submission Requirements.
This assignment is to be submitted before 11.59pm Friday 6th October in Week 11
Assignments are to be submitted by one of the following means;
• The assignment must be lodged on or before the due date indicated in the assignment details.
Only word docs and/or Excel converted to pdf will be acceptable. Handwritten answers will be rejected.-
• The assignment must conform to the requirements set out in this assignment
• The assignment must be lodged online via the ACT204 Learnline Assignment Lodgement link on the ACT204 Learnline site. Ensure your file is named using a file naming convention that allows the lecturer to identify to whom it belongs. Failure to use an acceptable file naming convention may result in your assignment lodgment being rejected.
• DO NOT LODGE VIA EMAILor FAX – assignments lodged by email or fax will not be accepted.
• KEEP A COPY – Ensure you have a copy of the assignment lodged. If you have submitted assessment work electronically please make sure you have a backup copy.
• Assignment lodgements will be acknowledged automatically on the Learnline site, on submission.
• DO NOT submit an assignment front sheet.
As a general rule resubmission of assessment items is NOT possible, however the Lecturer may ask for resubmission if it is deemed appropriate. Details for such resubmission will be made available by the Lecturer if and when the situation occurs.
University Plagiarism policy
Plagiarism is the unacknowledged use of material written or produced by others or a rework of your own material. All sources of information and ideas used in assignments must be referenced. This applies whether the information is from a book, journal article, the internet, or a previous essay you wrote or the assignment of a friend.
Plagiarism policy is available at: and
Student Breach of Academic Integrity Procedures
Exceptions will only be made where assignments are late due to special circumstances that are supported by documentary evidence, and may be subject to a penalty of 5% of assignment marks per day. Partially completed assignments will be accepted with appropriate loss of marks for the incomplete portion.
Should students foresee potential difficulties with submission of assessment items, they should contact the lecturer immediately the difficulties come to notice, to discuss suitable arrangements etc. for the submission of those assessment times. An Application for Assignment Extension or Special Consideration should be completed and provided to the Head of School, School of Law and Business.
This application form, explanation and instructions is available on the ACT204 CDU Learnline course site or direct from
Please note that it is now Faculty policy that all extension requests must be approved by the Head of School. The lecturer is no longer able to personally approve extension requests.
Leaving a request for an extension, special assessment or special consideration until the last moment, based on grounds that students could have reasonably been able to foresee, may result in the application being rejected.
This Assignment is worth 20% of the total assessment for this unit. This assignment will be marked out of 100 and scaled down to being out of 20. The assignment has 5 questions.
Question 1
Read the following adaptation of an article entitled ‘CBA in payout on “toxic” products’ by Leo Shanahan that appeared in The Australian on 4 April 2015.
In 2012 a claim was lodged in the Federal Court against the Commonwealth Bank by Gloucester Council and an investment company, Clurname, alleging that CBA had breached its duty of care and engaged in misleading and deceptive conduct in selling them ‘toxic’ investments, ignoring their request for conservative investments. Eventually around 35 investors, who had been sold $140 million worth of AAA-rated collateralised debt obligations (CDOs), participated in the class action.
CBA settled with the investors for $50 million, including legal fees, and agreed to pay $1.5 million to International Litigation Partners, funder of the class action.
The bank refused to comment on the settlement, saying the court still had to approve it, although CBA had previously said the investor’s claim had no merit. In the course of the case it had been revealed that CBA had settled with at least 14 other CDO investors.
CBA had earlier been faced with the fallout from the frauds perpetrated by some of its financial planners, which led to public apologies and expensive settlements.
On the basis of the brief information provided, consider how, if you were the chief accountant at the Commonwealth Bank, the case would be disclosed within the annual report of CBA. What factors would you consider in determining the form the disclosures should take, and in which years the disclosures would be made?
(15 Mark)
Question 2
Hopeful Ltd leased a portable sound recording studio from Lessor Ltd. essor has no material initial direct costs. Hopeful Ltd does not plan to acquire the portable studio at the end of the lease because it expects that, by then, it will need a larger studio. The terms of the lease are as follows:
• Date of entering lease: 1 July 2019.
• Duration of lease: four years.
• Life of leased asset: five years.
• Lease payments: $50 000 at the beginning of each year.
• First lease payment: 1 July 2019.
• Lease expires: 1 July 2023.
• Interest rate implicit in the lease: 8 per cent.
• Guaranteed residual: $40 000.
1. Determine the fair value of the portable sound recording studio at 1 July 2019.
2. Prepare a schedule for the lease payments incorporating accrued interest expense.
3. Prepare the journal entries to account for the lease in the books of Hopeful Ltd at 1 July 2019, 30 June 2020 and 1 July 2020.
4. At the termination of the lease, Hopeful Ltd returns the portable sound recording studio to Lessor Ltd, but its fair value at that time is $25 000. What must Hopeful Ltd do to comply with the terms of the lease? Prepare the journal entries in the books of Hopeful Ltd for return of the asset to Lessor Ltd and the settlement of all obligations under the lease on 1 July 2023
(15 Mark)
Question 3
Alexandra Bay Ltd has five employees. According to their particular employment award, long-service leave can be taken after 12 years, at which time the employee is entitled to 10 weeks’ leave. If an employee were to leave before the completion of 12 years’ service, no entitlement would be paid.
High-quality corporate bond rates exist with periods to maturity that exactly match the various periods that must still be served by the employees before LSL entitlements vest with them.
The projected inflation rate for the foreseeable future is 2 per cent. The projected probabilities that the employees will stay long enough for the LSL to vest—that is, for a total of 12 years—are as follows:
1. Calculate Alexandra Bay’s current obligation for long-service leave.
2. If the opening provision for long-service leave is $12 500, provide the journal entry to record Alexandra Bay’s longservice leave expense
(20 Mark)
Question 4
T Pty Ltd is a manufacturer of tennis equipment and fashion wear. The statement of financial position as at 30 June 2020 and details of expenses and revenues for the year ending 30 June 2020 are as follows:
Statement of financial position as at 30 June 2020
($000) 2019 ($000)
Current assets
Cash 135 274
Inventory 2 774 2 486
Prepayments 115 0
Accounts receivable 2 897 2 654
Allowance for doubtful debts (150) (120)
Total current assets 5 771 5 294
Non-current assets
Investment—associated company 1 050 0
Investments 1 216 948
Land 1 500 1 750
Buildings 800 800
Accumulated depreciation—buildings (200) (160)
Plant and equipment 1 025 768
Accumulated depreciation—plant and equipment (100) (548)
Deferred tax asset 312 302
Total non-current assets 5 603 3 860
Total assets 11 374 9 154
Current liabilities
Accounts payable 1 637 1 483
Accruals 1 575 1 110
Lease liability 5 0
Income tax payable 243 83
Provision for employee entitlements 205 298
Provision for deferred payment (relating to investment in Squash Pty Ltd) 50 0
Provision for warranty 314 0
Total current liabilities 4 029 2 974
($000) 2019 ($000)
Non-current liabilities
Lease liability 15 0
Deferred tax liability 240 75
Borrowings 3 500 3 800
Total non-current liabilities 3 755 3 875
Total liabilities 7 784 6 849
Net assets 3 590 2 305
Shareholders’ equity
Share capital 2 750 2 000
Retained earnings 280 130
Revaluation surplus 560 175
Total shareholders’ equity 3 590 2 305
Statement of profit or loss and other comprehensive income for the year ending 30 June 2020
2020 2019
($000) ($000)
Sales 31 394 27 346
Dividends income 51 47
Bad debts (90) (85)
Cost of sales (28 205) (24 611)
Doubtful debts (35) (40)
Inventory write-off (50) 0
Warranty expenses (taken to provision for warranty) (314) 0
– Building (40) (40)
– Plant and equipment (100) (60)
Interest (315) (418)
Rent (600) (600)
Salaries and wages (1 324) (1 231)
Finance charges (7) (90)
2020 2019
($000) ($000)
Profit before tax 365 218
Income tax (215) (90)
Profit after tax
Other comprehensive income 150 128
Reduction in revaluation surplus as a result of reduction in fair value of land (175) –
Increase in revaluation surplus as a result of increase in fair value of plant and
equipment 560 –
Total comprehensive income 535 128
Statement of changes in equity for the year ending 30 June 2020
Share capital ($000) Retained earnings ($000) Revaluation surplus ($000) Total ($000)
Opening balance 1 July 2019 2 000 130 175 2 305
Statement of profit and loss and other comprehensive income – 150 385 535
Issue of shares as part consideration for acquisition of associated company 750 – – –
Balance 30 June 2020 2 750 280 560 3 590
Additional information
• An additional investment of $80 000 is acquired for consideration of tennis equipment costing $80 000.
• Land is devalued against a previous increment in the revaluation reserve. The previous increment is fully reversed.
• Plant and equipment with a cost of $700 000 and accumulated depreciation of $500 000 are revalued to $1 000 000 during the year.
• Plant and equipment with a fair value of $25 000 are acquired under a finance lease. The residual is guaranteed by the lessee.
• Plant and equipment are sold for $20 000 cash. Cost is $68 000 and no profit or loss is made on the sale.
• During the year, one line of wooden tennis racquets is scrapped at a loss of $50 000, as there is little demand for this range.
• During the year, an investment is made in an associated company, Squash Pty Ltd. Consideration is $1 000 000, funded by cash of $250 000 and the balance by the issue of 500 000 shares at $1.50 per share. The purchase agreement includes a clause stating that if profits exceed $110 000 in the first financial year after purchase, additional amounts are payable. Using the formula, an extra $50 000 is provided.
• Provision for warranty is based on 1 per cent of sales.
• Rent expense of $600 000 is accrued within ‘Accruals’.
• Interest expense is paid during the year and dividends are received.
• Salaries and wages expense includes the expense for employee entitlements.
• The tax rate is 30 per cent.
Prepare the statement of cash flows in accordance with AASB 107 for the year ending 30 June 2020. Comparatives are not required
(25 mark)
Question 5
You are the finance director of ME Ltd. The company specialises in importing classic foreign vehicles from overseas countries and then selling these vehicles cheaply on the open market. The company’s financial year ends on 30 June 2018. The company enters into the following transactions during the year:
(a) The company purchases inventories from Hong Kong for HK$300 000. The order is placed on 22 April 2018, with delivery due by 30 April 2018. Under the conditions of the contract, title to the goods passes to the company on delivery. Payment in respect of these inventories is due in equal instalments on 30 May 2018, 30 June 2018 and a final payment on 31 July 2018. The following exchange rates are applicable:
(b) The company enters into a long-term construction contract with a Japanese company. Under the terms of the contract the Japanese firm will manufacture an engine diagnosis machine, which can be used on all classic cars. The contract is entered into on 30 April 2017 for a fixed price of ¥5 million. The equipment is delivered on 31 May 2018, subject to a two-month credit period after the date of delivery to ensure that the company is satisfied with the equipment. Payment falls due on 31 July 2018. The following exchange rates are applicable:
(c) The company arranges a US-dollar interest-only loan on 1 January 2018 for US$20 million. The loan is for a 10-year period at an interest rate of 11.5 per cent per annum. Interest is payable annually. Concerned about the volatility of the Australian dollar against the US dollar, the company takes out a hedge contract on the loan, payable on 1 January 2018. The hedge contract covers the first two years’ interest payments. The hedge rate is set at A$1.00 = US$0.65. The following exchange rates are applicable:
(d) The company has agreed to purchase 10 new handmade sports cars from an English supplier. The official order for the vehicles is placed on 31 January 2018. The contract price is established at £350 000 and delivery takes place on 30 May 2018, as agreed. Payment is due in respect of these vehicles on 31 August 2018. In anticipation of the contract on 31 January 2018, the company enters into a foreign currency contract to receive £350 000 at a forward rate of £0.46 = A$1.00. The following exchange rates are applicable:
Prepare the journal entries to reflect the effects of the above transactions in accordance with AASB 121, AASB 123 and AASB 9. Explain the treatment adopted in respect of each of the above transactions

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You Are To Prepare And Submit Assessment 3 As An Individual. Based On The Virtucon/Globex Scenario. And Your Peer To Peer Leaming From Assessment 2

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You are to prepare and submit Assessment 3 as an individual. based on the Virtucon/Globex scenario. and your peer to peer leaming from Assessment 2
You are required to develop a charter for the Project including:
Include the Project description and overview you developed as part of Assessment 2.
Part One:
MOV – Measurable Organisational Value
(This is the goal of the project and is utilised to define the value that your team project will bring to your client)
• Identify the desired area of impact – Rank the following areas in terms of importance: Strategy / Customer! Financial / Operational / Social
• Wth reference to your project identify one or two of the following types of value:
• Better – is improving quality important to your client?
• Faster – does your client want to increase efficiency?
• Cheaper – is cutting costs important?
• Do more – does your client want to continue its growth?
• Develop an appropriate metric – this sets the target and expectation of all the stakeholders. It is important to determine a quantitative target that needs to be expressed as a metric in terms of an increase or decrease of money.
• Determine the timeframe for achieving the MOV – ask yourselves. when do we want to achieve this target metric?
(Note: the MOV should inform everyone what the project will achieve. not how it will be achieved. It should also focus on the organisation. not on the technology that will be used to build or support the information system).
Part Two:
Define Scope and produce a Scope Management Plan
Define the scope of the project and detail how the scope will be managed.
Provide a list of Resources
Identify and detail the resources for the project using MS Project where appropriate. including:
• People (and their roles). plus any extra personnel that is required for the project.
• Technology – any hardware. network and software needs to support the team and your client.
• Facilities – where will most of the teamwork be situated?
• Other – for example. travel. training etc.
Part Three:
Using MS Project. develop a schedule using a high level Work Breakdown Structure (`!BS). It should include:
Milestones for each phase and deliverable
• This will tell everyone associated with the project that the phase or deliverable was completed satisfactorily. Activities I Tasks
• Define a set of activities / tasks that must be completed to produce each deliverable.
Resource Assignments
• Assign people and resources to each individual activities.
Estimates for Each Activity / Task
• Develop a time estimate for each task or activity to be completed.
Part Four:
Project Risk Analysis and Plan
• Document any assumptions you have made about the project
• Using the Risk Identification Framework as a basis. identify five risks to the project — one for each of the five phases of the methodology.
• Analyse these risks. assign a risk to an appropriate member. and describe a strategy for the management of each specific risk.
Part Five:
Quality Management Plan. It should include:
• A short statement that reflects your team’s philosophy or objective for ensuring that you deliver a quality system to your client.
• Develop and describe the following that your project team could implement to ensure quality:
o A set of verification activities
• A set of validation activities
Part Six: 550 words
Closure and EvatuatioriResearching for the closure checklist and project evaluation
a. To prepare for this task. you will be required to provide an annotated bibliography.
Write an Annotated Bibliography for three (3) relevant texts or readings around project evaluation. The Annotated Bibliography is a critical examination of the most relevant. recent and schdady research on the topic area that is not just a summary of the articles you have read.
You will submit this as an appendix to your project evaluation documentation.
Ensure that the AB submitted by you is your own work and has not been submitted elsewhere and comply with the University’s requirements for academic integrity.
Use the following resource to guide you around the research tools: file/0009/186444/annotatel.pdf
b. Develop a closure checklist that the project team will use to ensure that the project has been closed properly.
c Develop a project evaluation —outline and discuss how your project’s MOV will be evaluated.
Submit your assignment online via Tumitin in the nominated class. Tumitin details for the individual classes would be provided on Interact2.
This assessment addresses the following learning outcomes:
• be able to understand and apply appropriate communication practices within a project management context:
• be able to research and apply established IT project management principles. skills and techniques to a case study:
• be able to research and critically evaluate how a practising IT project manager applies IT project management techniques. project management skills. methods and software tools in the IT industry.
• be able to research and apply established IT project management principles. skills and techniques to a case study.

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