Monthly Archives: July 2015

MGT 505 – Assignment 5 – Integrated Business Communication



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Write a 3-4 pages paper that addresses the following:

  • As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
  • Discuss whether communication will become more complex, or less complex, and why…

 

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MGT 510 Assignment 2 Key to Success in Multinational Companies



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It is widely known that Knowledge Management Systems are the key to success in multinational companies. Imagine that you are a Vice President of a company that is ramping up to go global.
Please choose one (1) of the following industries for the purposes of this assignment:

  • Jewelry
  • Fashion / Apparel
  • Chemicals
  • Consumer electronics, electronic components
  • Medical supplies or equipment
  • Bins, totes, crates, material handling
  • Food products
  • Drug products
  • Children’s products, clothing, toys, etc.

Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.

You have been tasked with designing a comprehensive best practices policy list geared towards managing existing knowledge and any new knowledge as it becomes viable. The best practices policy should include a compiled task list that will help your company to handle not only the regular issues of conducting business within a foreign country, but also the unexpected events (e.g., earthquakes, demonstrations, bomb threats, etc.), no matter the country or countries into which you will be expanding. The policy list should also take any unique challenges that your company may face into consideration.

Write a six pageS paper in which you:

  1. Design a comprehensive best practices policy list that includes policies on the following:
    1. Sanitation (e.g., hand washing, toilet facilities, etc.)
    2. Eating and / or drinking (e.g., at desks, on the company grounds, inside in the manufacturing area at designated tables / areas, etc.)
    3. Conflict resolution (e.g., settling disputes, mediation and / or arbitration with designated mediator on staff, etc.)
    4. In-house teams (e.g., minimum meeting times, scribes, appointed leaders, etc.)
    5. Online team (e.g., 24-hour coverage on phone due to time differences, etc.)
    6. Security (e.g., leaving doors open, locks, key return policy for departing workers, etc.)
    7. Emergency evacuation procedures

…………….

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MKT 505 (Strayer) Assignment 2: Developing a Marketing Strategy for a Multinational Company  



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This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper.You must submit both sections as separate files for the completion of this assignment.

Imagine that you are a marketing manager in charge of developing a marketing campaign for LENOVO Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value – Net Present Value (NPV) over the next ten (10) years.

Section 1: Expected Commercial Value Forcast

Development Costs
Launch and Marketing Costs
Forecasted Units Sold
  1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook.Note:The Expected Commercial Value Excel Calculator can be found in the online course shell.
Probability of Commercial Success 0.8
Probability of Technical Success 1
Unit Sales Price $400
Discount Rate 0.06
  1. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000.

Assuming the following parameters remain the same in the Excel calculator.

  1. Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.

 

Section 2: Marketing Strategy Research Paper

  1. Write a three to four (3-4) page paper in which you:
  1. Determine the key approaches that you will use in order to incorporate branding and co- branding opportunities. Devise your strategy for leveraging the current LENOVO brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
  2. Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
  3. Select a country as a new market for the new notebook. Next, predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics).

 

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MKT 505 (Strayer) Assignment 3: Entry Plan into International Market  



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This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.

Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

  • – Company Profile (History & Analysis)
  • – Product(s)
  • -FinancialStatus
  • – Market Position
  • – Analysis of current global operating environments
  • – Integrated marketing communication (IMC) Strategy
  • – Strengths and Weaknesses Analysis
  • – Sustainable Competitive Advantage(s) enjoyed by the firm
  • – Sources of funds for the project
  • – Pro-Forma Balance Sheet & Income Statement for five (5) years
  • – Cash-Flow Statement

Note: You may also use the following resource for your research:§Financial profiles for global companies:

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:

  1. Choose a country into which the company you selected may expand.

Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).

  1. Develop a brief profile of the country that you have chosen. The summary should include:
  2. Geographic and historical data regarding international business
  3. Political and legal environment for conducting international business
  4. Business customs and practices
  5. Economic environment
  6. Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents

(http://export.gov/basicguide/eg_main_017244.asp)
§Business week’s Magazine covering Global Marketing

http://bx.businessweek.com/global-marketing/

  1. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include:

 

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MKT 506 Assignment 2: Advertisements to Compare



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Understanding consumer behaviour is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook (attached)

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write three to four (3-4) pages paper in which you:

  1. Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
  2. Determine what customer group(s) is likely to purchase the product with justification for your response.
  3. Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.
  4. Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student‟s name, the professor‟s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

    • Analyse consumer behaviour to develop effective marketing communications strategies and influence the consumer decision process.
    • Analyse the customer response to marketing communications and the elements of the communication process to improve communication effectiveness.
    • Use technology and information resources to research issues in integrated marketing communications.
    • Write clearly and concisely about integrated marketing communications using proper writing mechanics.


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MKT 506 Assignment 1: Marketing Model



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Write 4-6 pages paper that addresses the following.

  • Develop an argument regarding the significance of marketing to organizational success in the 21st century.
  • Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketingand Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
  • Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
  • Use at least three to four (3-4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

 

Your assignment must follow these formatting requirements:

  • Integrate creative strategies into planning, developing, implementation, and evaluation of an advertising approach.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

 

The specific course learning outcomes associated with this assignment are:

  1. Formulate an integrated marketing communications strategy to support a firm’s marketing objectives that incorporates an effective media plan, direct marketing and Internet-based applications, and other promotional activities to effectively communicate with customers.
  2. Develop an organizational concept to execute an integrated marketing communications strategy.
  3. Use technology and information resources to research issues in integrated marketing communications.
  4. Write clearly and concisely about integrated marketing communications using proper writing mechanics.

 



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MKT 510 Assignment 1 – Advertisement Analysis



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Write a three to four (3-4) pages paper in which you:

  1. Briefly (one [1] paragraph) describe the chosen advertisement, and explain where you located it.
  2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
  3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.

 

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MKT 510 Assignment 2 – Factor Affecting Marketing Strategy



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Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment, the consumer product should not be currently represented by an advertising campaign. (A quick Google search, as well as the absence of ads for the product in your daily life, is one way that you can verify a product’s lack of an associated major advertising campaign). For this assignment, you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product.

Go to the following pages of the United States’ Census Bureau’s Website and locate information regarding the market segment that the selected product is geared toward:

American Fact Finder:http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t

2012 National Population Projections: Summary Tables:http://www.census.gov/population/projections/data/national/2012/summarytables.html

 

Write a six to eight (6-8) pages paper in which you:

NOTE: The information of all the Tables that are required for this assignment are given in the attached file.

  1. Briefly (one [1] paragraph) describe:
  1. whether the product is a low, medium, or high involvement product.
  2. the perceived quality signals for the product (e.g.: price, advertising intensity, warranties).
  3. whether you are mimicking an existing campaign or building your own and the reason for your choice.
  1. Provide statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Using the summary tables, determine if this market segment has grown over the past ten (10) years, and project if it will continue to grow within the next ten (10) years. Analyze three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.
  2. Determine which reference groups influence this market segment. Strategize which diffusion rate is most appropriate for this product to move it into national prominence. Determine diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Recommend a diffusion enhancement strategy that incorporates reference groups for this product.

 

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MKT 510 Assignment 3 – Information Searches



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In this assignment, you will be required to detail a consumer’s shopping experience and decision making. Use consumer products of your choice to illustrate your examples.

Write five to seven (5-7) pages words paper in which you:

  1. Define low involvement, medium involvement, and high involvement purchases.
  2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching theconsumer’s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide.
  3. Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length.

 

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MKT 510 Assignment 1 – Advertisement Analysis



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Write a three to four (3-4) pages paper in which you:

  1. Briefly (one [1] paragraph) describe the chosen advertisement, and explain where you located it.
  2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
  3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.

 

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