Monthly Archives: July 2015

MKT 100 Week 6 Journal 3: Marketing Plan Part C: Unique Selling Proposition



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You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.

 

Use the Internet to research your customer demographics and market segment from Journal 2. Consider what you think you know versus what you know to be true based on research from reports, publications, course content, etc.

 

Write a four to six (4-6) paragraph journal entry in which you:

 

  1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines’ USP is providing customers with low airfare without compromising service and comfort).

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MKT 100 Week 7 Journal 4: Marketing Plan Part D: Pricing and Distribution Strategy



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You will now consider your company’s strengths and weakness, along with your product or service price.

 

Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company’s market information, consider the strengths and weakness of your company and its products or services.

 

Write a four to six (4-6) paragraph journal entry in which you:

 

  1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
  2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.

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MKT 100 Week 8 Journal 5: Marketing Plan Part E: Distribution Plan and Promotions Strategy



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You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).

 

Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals.

 

Write a five to seven (5-7) paragraph journal entry in which you:

 

  1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:

 

  1. use stores located in different regions
  2. sell online
  3. hire a sales team to sell directly to suppliers and door-to-door

 

  1. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

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MKT 100 Week 10 Assignment 1: Marketing Plan Part F: Final Marketing Plan



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Assignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.

 

Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:

 

  • cover each section in the marketing plan in detail
  • update your marketing plan to reflect recommendations made by faculty, and newly researched information
  • complete all of the sections in the marketing plan template

 

Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:

 

  1. Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
  2. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
  3. Describe both the company’s Unique Selling Position (USP) and its marketing objectives.

 

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MKT 500 WK 4 Assignment 1: Part A: Your Marketing Plan  



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From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your Marketing Plan. You are required to submit a Marketing Plan for a hypothetical product-based company. Your plan must include company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.

Write a five to six (5-6) page paper in which you:

  • Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns and the return on investment.
  • Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

 

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MKT 500 WK 6 Assignment 2: Part B: Your Marketing Plan



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Write a four to five (4-5) page paper in which you:

  • Revise your executive Summary from Assignment 1, based on feedback from your instructor.
  • Develop a branding strategu for your product that covers the brand name, logo, slogan and at least one (1) brand extension.
  • Develop a marketing strategy for your product and determine an appropriate time table for execution of the pan (e.g: phase 1, phase 2, etc.). Provide a rationale for your response.

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PSY 110 All DQ’s (WK 2 to WK 11)  



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WEEK 2

DQ 1:

  • Analyze the five (5) steps of research and discuss at least two (2) challenges that might be faced by a social psychologist when conducting research in law enforcement.
  • Suggest at least two (2) ways and reasons for using two of the following technologies in the study of criminal behavior

◦Virtual environment technology

◦The Internet

◦Implicit or unconscious measures

◦Brain-imaging techniques

DQ 2:

  • From the first e-Activity, describe at least two (2) ethical challenges faced by law enforcement in your state or in the U.S. Suggest at least one (1) possible solution to the challenges. Support your response with examples and / or reference(s) from the Strayer Library.
  • From the second e-Activity, discuss at least one (1) ethical issue involved in the practices of Rupert Murdoch’s news media organizations, highlighting at least one (1) way his news media publications may have had an influence on society in general or politics in specific.

 

WEEK 3

DQ 1:

  • Discuss at least two (2) ways self-awareness might influence one’s self-regulation.
  • Discuss at least two (2) ways in which social and / or ethnic identity may influence positive and / or negative (even criminal) behavior.

DQ 2:

  • List at least three (3) different self-presentation strategies that you employed this week. Describe the circumstances and the people involved, commenting on the outcome of effects of the self-presentation strategies.
  • Suggest at least two (2) reasons many people have differences between their private and public selves.

 

WEEK 4

DQ 1:

  • Describe at least three nonverbal communication actions that others might interpret as negative (possibly even criminal). Speculate on reasons people might come to these conclusions.
  • Explain how attributional biases may affect a person’s perception of others in at least one (1) positive and one (1) negative way.

DQ 2:

  • From the e-Activity, take a position on the following statement: Students with cognitive disabilities should be mainstreamed into regular classes. Support your response with examples and / or reference(s) from the Strayer Library.
  • From the e-Activity and information in the textbook, discuss at least one (1) reason a person’s cognitive disabilities (e.g., HDHD, mental impairments, dyslexia, etc.) might influence a person to participate in negative and even criminal behavior. Support your response with examples and / or reference(s) from the Strayer Library.

 

WEEK 5

DQ 1: “Attitude Formation” Please respond to the following:

  • Describe a time in which you (or someone you know) behaved in a way that created cognitive dissonance. Explain the feelings that resulted and how the dissonance was addressed. (Do not use the names of people you discuss.)
  • From the e-Activity, take a position for or against this statement: Physical punishment of students for negative behavior is more effective in changing attitudes and behavior than rewards for positive behavior. Support your response with examples from the articles you read and / or information from the textbook.

 

WEEK 6

DQ 1: Attitudes and Persuasion

DQ 2: Persuasive Influence of Gangs

WEEK 7

DQ 1: “Stereotyping, Prejudice, and Discrimination” Please respond to the following:

  • Describe an experience you have had or observed in which stereotyping and prejudice led to discrimination. Speculate on the primary causes that led to the behavior of discrimination. (Do not use the names of people you discuss.)
  • From the e-Activity, describe at least two (2) examples of ways stereotyping and prejudice influence the attitudes and behavior of those in criminal justice careers such as police officer, district attorneys, and / or judges. Suggest at least one (1) way society can provide an environment that helps people overcome these attitudes and behavior.

DQ 2: “Diversity” Please respond to the following:

  • Consider various issues involved with diversity and ways diversity influences students’ attitudes and behavior in schools. Take a position on whether diversity fosters or prevents discord or leads to delinquent behavior. Support your response with reasons and examples.
  • Discuss at least two (2) ways diversity can be used to foster respect for differences, tolerance, and acceptance of people and practices of other cultures.

 

WEEK 8

DQ 1: “Social Influence” Please respond to the following:

  • Analyze the positive and negative causes and results of conformity, compliance, and obedience in a specific social environment.
  • Describe an event in which you (or someone you observed*) followed the group in an activity that you (or the other person) did not agree with. Explain the reasons for the behavior. (Do not use the names of people you discuss.)

DQ 2: “Group Behavior and Leadership” Please respond to the following:

 

  • Explain at least two (2) ways in which group decision making and behavior may influence one of the following groups: work team, social clique, or gang.
  • Compare and contrast two (2) leaders – one (1) positive and one (1) negative – in at least three (3) ways, and discuss the social influence each type of leader has on the others in a specific group. Support your response with specific examples.

WEEK 9

DQ 1: “Interpersonal Attraction” Please respond to the following:

  • Contrast at least two (2) characteristics, as highlighted in the textbook, men and women use to evaluate attractiveness in the opposite sex. Discuss at least two (2) possible reasons for the differences.

 

DQ 2: “Intimate Relationships” Please respond to the following:

  • From the e-Activity, analyze at least two (2) reasons many people remain involved in domestic violence relationships. Support your response with examples or evidence from your researched articles.
  • From the e-Activity, describe the role of law enforcement in domestic violence disputes. Suggest at least two (2) ways law enforcement could address domestic violence disputes more effectively. Support your response with examples or evidence from your researched articles.

WEEK 10

DQ 1: “Aggression” Please respond to the following:

  • From the e-Activity, examine the issues and suggest at least two (2) options for society to deal with children who display aggressive bullying behaviors toward other children.
  • Take a position for or against the statement: Parents should be held legally responsible for aggressive bullying behaviors if another child is hurt physically. Support your response with examples and / or references from the Strayer Library.

DQ 2: “Prosocial Behavior: Helping Others” Please respond to the following:

  • Describe a time in which you (or someone you know*), witnessed a stranger in need and provided help. Explain the reasons you provided help and any feelings of embarrassment that the helper or receiver seemed to experience. (Do not use the names of people you discuss.)
  • Examine the four (4) primary theories of prosocial behavior (a) empathy-altruism hypothesis, (b) negative-state relief, (c) empathetic joy, and (d) genetic determinism. Discuss the two (2) that you believe influence people most. Explain your reasons.

WEEK 11

DQ 1: “Bystander Behavior” Please respond to the following:

  • From the e-Activity, suggest at least two (2) reasons people give to justify unresponsive bystander behavior.
  • Analyze the effects of bystander presence on the perpetration of violence. Support your response with examples and / or peer-reviewed references from the Strayer Library.

DQ 2:

 

  • Discuss at least two (2) concepts you learned in this course that you believe will help you in your current or future professional life.
  • Discuss at least one (1) principle of social psychology that you believe will help you in your current or future personal life.

 

 



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PSY 110 Complete Class – All Quizzes and Assignments



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PSY 110 WK 1 Quiz 1 Chapter 1

PSY 110 WK 2 Quiz 2 Chapter 2

PSY 110 WK 3 Quiz 3 Chapter 3

PSY 110 WK 4 Assignment 1 – Social Psychology Concept Matrix

PSY 110 WK 4 Quiz 4 Chapter 4

PSY 110 WK 6 Quiz 5 Chapter 5

PSY 110 WK 7 Quiz 6 Chapter 6

PSY 110 WK 8 Assignment 2 – Analyzing a Major Issue

PSY 110 WK 9 Quiz 7 Chapter 7,8

PSY 110 WK 10 Quiz 8 Chapter 9,10

PSY 110 WK 11 Quiz 9 Chapter 11,12

 



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PSY 110 Week 4 Assignment 1 – Social Psychology Concept Matrix  



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Scenario

Imagine that you are a manager of a social services department that works with a law enforcement task force that interacts with families. You have been asked to explain basic social psychology concepts to new personnel assigned to the department and the law enforcement task force. To communicate the concepts clearly and provide real-world examples, you have decided to use the Social Psychology Concept Matrix, located in the online course shell, in your instruction.

Complete the Social Psychology Concept Matrix (template provided), a paper in which you:

  1. Address survey research in the required areas on the matrix: (a) definition, (b) application to society, (c) application to criminal justice, and (d) application to the individual.
  2. Address self-esteem in the required areas on the matrix: (a) definition, (b) application to society, (c) application to criminal justice, and (d) application to the individual.
  3. Address self-handicapping in the required areas on the matrix: (a) definition, (b) application to society, (c) application to criminal justice, and (d) application to the individual.

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PSY 110 Week 8 Assignment 2 – Analyzing a Major Issue



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Before starting the paper:

  1. Review the major concepts of social psychology in the textbook.
  2. Select a topic from the list.
  3. Affirmative Action (may focus on affirmative action for racial or minorities, gender, or sexual orientation)
  4. Bullying (may focus on school bullying or cyberbullying)
  5. Violence in the media
  6. Development and influence of gangs
  7. Hate crimes against gays or other minorities
  8. Domestic violence (may focus on married couples or dating couples)
  9. Locate and read at least three (3) peer reviewed articles on the issue in the Strayer Library.
  • At least one (1) article should discuss the historical event(s) or legal decision(s) that make the issue a major one in the United States.
  • Two (2) of the articles should have different views about causes, effects, and ways to address the issue.

Write a five to seven (5-7) page paper (1,000 to 1,200 words) in which you:

  1. Provide an introduction to the paper with a thesis statement.
  2. Describe at least three (3) key historical events and / or legal decisions that make the issue a major or important one in the U.S.
  3. Discuss at least three (3) social psychology concepts addressed in the course that are related to the issue.
  4. Analyze at least three (3) challenges individuals and law enforcement agencies face with the issue.

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